The Guardian: Japan launches nationwide competition to boost alcohol consumption

[TimmyChin]

Japan launches nationwide competition to boost alcohol consumption

Contest asks young adults for ideas to revitalise popularity of alcoholic drinks after big fall in tax revenues

www.theguardian.com

 

[teetsheeps]

not sure if this is good.............

given that most East Asians are more prone to diseases caused by long term alcohol drinking.

 

[TimmyChin]

Nothing like a government getting the citizens to come up with its own marketing ideas for a product they are independently consuming less of.

 

[quxinna]

I do love wine like northeast japanese