Is this evidence that that the notion that illegal downloads represent lost sales is simply false?
http://www.japantoday.com/category/...d-law-consumers-spending-less-on-music-survey
TOKYO —
On Oct 1, knowingly downloading copyrighted music and video in Japan became punishable by up to two years in prison and a 2 million yen penalty.
The law was passed in June after the Japanese music industry, the second largest in the world after the U.S., reported continued financial losses, with analysts suggesting that just one in 10 downloads were legal.
Since the law came into effect, there have certainly been some changes, and many Internet users have become reluctant to click that download button for fear of receiving a hefty fine, meaning that the law has been a success in a way.
According to a recent statistical survey, however, since the law was passed, sales of music in Japan have continued to fall and consumers are actually showing less interest in music than ever before.
Livedoor News reported that the results of a consumer survey show that more than 68% of respondents spend “0 yen” on music in an average month; the highest the figure has been in almost 10 years.
The multiple choice survey asks consumers, “How much do you spend on music in an average month?” with answers ranging from “0-500 yen” to “over 10,000 yen.” “0 yen” has risen significantly since 2004, while numbers of every other response have decreased each time since 2007.
Is this the effect of the new download restrictions? Has Japan’s new draconian law actually had a negative effect on music sales? Or has the Japanese government simply noticed that music sales continue to fall and mistakenly pinpointed illegal downloads as the cause?
http://en.rocketnews24.com/2012/11/...nsumers-are-spending-less-than-ever-on-music/
http://www.japantoday.com/category/...d-law-consumers-spending-less-on-music-survey
TOKYO —
On Oct 1, knowingly downloading copyrighted music and video in Japan became punishable by up to two years in prison and a 2 million yen penalty.
The law was passed in June after the Japanese music industry, the second largest in the world after the U.S., reported continued financial losses, with analysts suggesting that just one in 10 downloads were legal.
Since the law came into effect, there have certainly been some changes, and many Internet users have become reluctant to click that download button for fear of receiving a hefty fine, meaning that the law has been a success in a way.
According to a recent statistical survey, however, since the law was passed, sales of music in Japan have continued to fall and consumers are actually showing less interest in music than ever before.
Livedoor News reported that the results of a consumer survey show that more than 68% of respondents spend “0 yen” on music in an average month; the highest the figure has been in almost 10 years.
The multiple choice survey asks consumers, “How much do you spend on music in an average month?” with answers ranging from “0-500 yen” to “over 10,000 yen.” “0 yen” has risen significantly since 2004, while numbers of every other response have decreased each time since 2007.
Is this the effect of the new download restrictions? Has Japan’s new draconian law actually had a negative effect on music sales? Or has the Japanese government simply noticed that music sales continue to fall and mistakenly pinpointed illegal downloads as the cause?
http://en.rocketnews24.com/2012/11/...nsumers-are-spending-less-than-ever-on-music/