Setting a JAV Company in Japan. Possible?

[Bakero24]

Good conversation going around here. I've always wondered how do these jav companies operate. Thanks for the insight. I want to ask who are really the top dogs in producing javs in japan? I mean the ones who are the most popular and top seller jav production houses. I know there are many sub-genres in jav and some companies do produce only specific types of it.

 

[Inertia]

Bakero24: if we're talking censored studios, then it's obviously DMM/CA with SOD right behind them (or neck and neck). If we're throwing uncensored into the mix, then I wouldn't be surprised if Dreamroom is making more money than either (and I'm only counting DMM's adult business here).

Truly independent studios in Japan are in a real bind right now: they can and do put their titles up for sale on sites like DMM/R18 and in video stores, but the percentage they receive from each sale is paltry. This is another reason why titles are as expensive as they are; the amount the studio actually receives in the end is half at best.

Also the concept of selling only on one's website like most western sites do is almost unheard of here. Independent companies will mainly shoot a title and get it sent to big online stores along with (dwindling) brick and mortar stores ASAP. Medium-sized studios may do their own promotion too like holding events but the smallest fish don't have the resources to do that.

 

[Bakero24]

Bakero24: if we're talking censored studios, then it's obviously DMM/CA with SOD right behind them (or neck and neck). If we're throwing uncensored into the mix, then I wouldn't be surprised if Dreamroom is making more money than either (and I'm only counting DMM's adult business here).

Truly independent studios in Japan are in a real bind right now: they can and do put their titles up for sale on sites like DMM/R18 and in video stores, but the percentage they receive from each sale is paltry. This is another reason why titles are as expensive as they are; the amount the studio actually receives in the end is half at best.

Also the concept of selling only on one's website like most western sites do is almost unheard of here. Independent companies will mainly shoot a title and get it sent to big online stores along with (dwindling) brick and mortar stores ASAP. Medium-sized studios may do their own promotion too like holding events but the smallest fish don't have the resources to do that.

Good point about those independent studios. Marketing their titles is difficult given there the big production studios has a lion's share of the market I believe. Sir in your humble opinion, has JAV reached its peak in japan? There are so many studios producing jav that I think someone should swallow the smaller players for the industry to thrive and maybe push for more international sales.

 

[Supmop]

Good point about those independent studios. Marketing their titles is difficult given there the big production studios has a lion's share of the market I believe. Sir in your humble opinion, has JAV reached its peak in japan? There are so many studios producing jav that I think someone should swallow the smaller players for the industry to thrive and maybe push for more international sales.

I'm curious if japanese companies want to try to expand their market, releasing japanese AV without mozaik, how the respon from international porn viewers

 

[Inertia]

Bakero24: ask anyone who has worked in the industry long and they'll tell you the golden era has long passed. I think we're still in a time when studios both big and small are producing great titles and the quality is better than ever.

'swallow the smaller players for the industry' -> this is already being done to some extent. Every time I see a 'new' studio added to http://mousouzoku-av.com/ , I cry a bit on the inside.
http://mousouzoku-av.com/ = a publishing company DMM owns that will push out titles from independent studios. It's sometimes (but not always) one of the things you see happen when a studios is not doing so great, but wants to hang in there.
Keeping AV unique with tons of independent studios is best for the industry IMO. Don't put all your eggs in one place.


Supmop: already happening w/ Dreamroom and a few other companies, but the output is mainly hardcore. It costs too much to produce uncensored b/c pay for actresses is much higher. I do think it's a good idea for small companies that only deal with amateurs to try: uncensored amateur fetish content that they only sell on their own site. Of course they'd need to host and incorporate abroad which comes with its own share of risks.

 

[Bakero24]

Bakero24: ask anyone who has worked in the industry long and they'll tell you the golden era has long passed. I think we're still in a time when studios both big and small are producing great titles and the quality is better than ever.

'swallow the smaller players for the industry' -> this is already being done to some extent. Every time I see a 'new' studio added to http://mousouzoku-av.com/ , I cry a bit on the inside.
http://mousouzoku-av.com/ = a publishing company DMM owns that will push out titles from independent studios. It's sometimes (but not always) one of the things you see happen when a studios is not doing so great, but wants to hang in there.
Keeping AV unique with tons of independent studios is best for the industry IMO. Don't put all your eggs in one place.

I guess it fair to say that jav is there to stay in japan, with the emergence of so-called grass eating men there will never be a shortage of consumers. Well if I'm going to set up my own jav studio in japan it will specialize in heroine type jav like GIGA, I love them. They are the leader when it comes to heroine jav, just saying...hehehe

 

[Supmop]

Keeping AV unique with tons of independent studios is best for the industry IMO. Don't put all your eggs in one place.

yes I agree

Supmop: already happening w/ Dreamroom and a few other companies, but the output is mainly hardcore. It costs too much to produce uncensored b/c pay for actresses is much higher. I do think it's a good idea for small companies that only deal with amateurs to try: uncensored amateur fetish content that they only sell on their own site. Of course they'd need to host and incorporate abroad which comes with its own share of risks.

I mean from national companies like Moodyz or S1, I'm curious whats the follow up move after JAV send Kaho Shibuya and Anri Okita to international porn expo

but you have mentioned about the costs and risk

 

[Inertia]

Actresses get paid huge bucks for their first uncensored. So if Anri Okita never did an uncensored title, there may be a chance she's keeping that option open in case her future endeavors (whatever they may be) don't pan out. It seems like nowadays most AV stars end up doing some uncensored work so I'd consider any who 'retire' without doing any to be saving that option as a bizarre insurance payoff: "My cat cafe failed! Oh well, I guess I'll return to do that uncensored title finally so I can get enough money to make a down-payment on my hamster salon idea."

 

[paparoach408]

yes I agree



I mean from national companies like Moodyz or S1, I'm curious whats the follow up move after JAV send Kaho Shibuya and Anri Okita to international porn expo

but you have mentioned about the costs and risk

it's an expensive endeavor that isn't worth really taking, since legally there core fanbase won't see it, plus you have to get it into American stores, and spend a hefty amount to market that just to make sure it sells some. Is it really worth it? there'd be a very slim chance they'd make that money back

 

[Inertia]

paparoach408: I'm sure the core fanbases of the big censored studios would still see it. Many are just buying digitally nowadays. Video stores are still big, but it's a slow and steady decline.

I do agree with you on everything else. The risks and requirements especially for a large studio is monumental and if enough studios actually did make some huge shift to online-only uncensored, I wouldn't be surprised if you see harsher laws when 'handling' uncensored content in Japan since the ethics companies staffed by amakudari ex-cops won't be making as much kickback money anymore.

 

[Supmop]

it's an expensive endeavor that isn't worth really taking, since legally there core fanbase won't see it, plus you have to get it into American stores, and spend a hefty amount to market that just to make sure it sells some. Is it really worth it? there'd be a very slim chance they'd make that money back

yup, its very risky

 

[Bakero24]

Actresses get paid huge bucks for their first uncensored. So if Anri Okita never did an uncensored title, there may be a chance she's keeping that option open in case her future endeavors (whatever they may be) don't pan out. It seems like nowadays most AV stars end up doing some uncensored work so I'd consider any who 'retire' without doing any to be saving that option as a bizarre insurance payoff: "My cat cafe failed! Oh well, I guess I'll return to do that uncensored title finally so I can get enough money to make a down-payment on my hamster salon idea."

Uncensored really pays a lot, coz censored porn really is goverment regulation in japan. When I watched my 1st jav I wondered why the parts were pixilated. I was amazed that that was the norm in jav. Hmmm.. Do japanese prefer uncensored porn rather than censored one these days?

 

[paparoach408]

Uncensored really pays a lot, coz censored porn really is goverment regulation in japan. When I watched my 1st jav I wondered why the parts were pixilated. I was amazed that that was the norm in jav. Hmmm.. Do japanese prefer uncensored porn rather than censored one these days?

um they are probably more used to it, like us with western porn being uncensored our first time hitting JAV, and things being censored was probably very weird to us.

 

[samurai79]

Considering the yakuza run everything in Japan, especially stuff like AV, you would embarking on a losing battle.

 

[Inertia]

samurai79: 'Considering the yakuza run everything in Japan": prove it.

 

[Bakero24]

the yakuza's influence is waning in japan.

 

[samurai79]

Lived here for over a decade; see it in every facet of life.

 

[Inertia]

I've also lived here for over a decade and work within the industry. There's rumors here and there of yakuza influence with a few studios, but nothing over-reaching.

 

[samurai79]

I've also lived here for over a decade and work within the industry. There's rumors here and there of yakuza influence with a few studios, but nothing over-reaching.

May I ask what your job is within the industry?

If I had to take a guess at which AV studios are influenced by the yakuza, I would say Dogma, for one....

 

[Supmop]

Uncensored really pays a lot, coz censored porn really is goverment regulation in japan. When I watched my 1st jav I wondered why the parts were pixilated. I was amazed that that was the norm in jav. Hmmm.. Do japanese prefer uncensored porn rather than censored one these days?

I think japanese are used to mozaik, its not only in their porn, but for mainstream movies and tv series too

I've Japanese version of Ken Park movie, and its censsored the genital area too